Turning a profit in online journalism

This week’s QUT Online Journalism lecture focused on one of the most crucial questions for online media – how to make content on the internet pay?

A few alternative arose – one of them being paid advertising on websites.  Paid advertising on websites with a large amount of traffic can come from different places.

A good example of this comes from satire newspaper website The Betoota Advocate.  Ads appear on the page for YouTube, online clothing store The Iconic, and other click bait stories designed to drag readers in.  Despite these ads not being particularly expensive, a high volume of traffic through the website can increase the profits gained off of these ads.

betoota
Ads appearing on The Betoota Advocate website

Another prominently featured way of making money from online journalism is from creating subscriber only content.  The Australian, Sydney Morning Herald, Courier Mail and Fox Sports News websites all employ such a method of profiting.  Readers can view a certain number of articles per month or per day, and once their limit has been reached, they must pay to view content for the rest of the month.

smh
The Sydney Morning Herald requires readers to subscribe after a certain number of free articles

 

Fairfax recently came under fire for creating a paywall scheme for a regional newspaper in New South Wales.  Locals and journalists alike believe Fairfax simply implemented a one-size fits all approach for a small local newspaper which did not compare to larger newspapers in scale or distribution.

While the cost per month is small, this might also force readers to go to other free websites for their information, such as the ABC News Online service, or to user-generated content.  There is clearly a fine line between needing to make a profit without print media, and keeping readers satisfied!

Cover Photo: ABC News

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s